Category Archives: Packaging Innovation

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Contract Packaging: The Greatest Challenges with Co-Packing

We all know that nailing down a concrete definition of contract packaging is considered almost impossible. The phrase often means different things to different people, especially depending on whether you are in the business of contract packaging, rely on it for streamlining, or are a participant in the process. However, no matter how you define Continue Reading

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Creative Packaging: The Psychology of Colour

It is no secret that colour is about far more than just what looks great – although of course this is important. In the retail industry, colour means a great deal as far as attracting customers, and your custom creative packaging should reflect this in order to be effective. The psychology of colour plays a Continue Reading

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Product Packaging: Driving Profits for Customers

No matter what industry you are in, when you offer a product, you know how important product packaging is. Not only does your packaging need to protect your product both during transport and on the shelf, the packaging design itself needs to make an impact and attract the customer, enticing them to purchase. Furthermore, all Continue Reading

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Sensory Technologies and Point of Purchase Displays

With the immense amount of competition in the retail space, capturing a consumer’s attention is becoming increasingly difficult. Advertising tactics are changing every day, and companies looking to compete have to develop new methods to try and attract attention and garner sales. Point of purchase displays have come to play a major role in this Continue Reading

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Innovation Awards – Why We Love Them!

Innovation awards serve a number of important purposes, both within an organization, and for that organization’s clients, and PTI is excited to announce the first annual awards for “Innovation in the Workplace.” With the goal to continuously improve, these awards give employees that chance to showcase their ideas, both for new or improved products and Continue Reading

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Glow in the Dark Custom Packaging: Fun and Fabulous!

We always like to stay on top of the latest and greatest developments in the packaging industry, and this means keeping up with the latest trends. One of the newest trends in custom packaging is glow in the dark ink – and for good reason. Whether you use it for creating eye-catching holiday packaging or Continue Reading

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POPAI – Latest Innovations & Trends in Packaging

Keeping up with industry trends and developments is a huge part of any retail marketing strategy. Knowing what other companies are doing, and how you can take this knowledge and use it to compete, is an integral part of staying at the top. POPAI, The Global Association for Marketing at Retail, is taking part in Continue Reading