Hi! Welcome to the P-T-I video blog.
What role does packaging play in the craft beer market? Researchers indicate it's quite a big part.
Analysts at Nielsen found out seventy-one percent of professed craft beer drinkers carefully consider the packaging and label of their favorite lagers and ales. Moreover, sixty-six percent of these boutique hops lovers think labels are "extremely" important to whether they buy.
While more women craft-beer lovers considered packaging than men – seventy-five percent to sixty-six percent, respectively – that's no major difference.
In a nutshell: First impressions clearly matter to drinkers of distinguished beers.
To learn more, check out our blog post on this subject. Thanks for watching!