Packaging is vital to craft beer marketing [Video]

Hi! Welcome to the P-T-I video blog.

What role does packaging play in the craft beer market? Researchers indicate it's quite a big part.

Analysts at Nielsen found out seventy-one percent of professed craft beer drinkers carefully consider the packaging and label of their favorite lagers and ales. Moreover, sixty-six percent of these boutique hops lovers think labels are "extremely" important to whether they buy.

While more women craft-beer lovers considered packaging than men – seventy-five percent to sixty-six percent, respectively – that's no major difference.

In a nutshell: First impressions clearly matter to drinkers of distinguished beers.

To learn more, check out our blog post on this subject. Thanks for watching!

Written by

PTI designs and manufactures high impact graphic corrugated containers and Point-of-Purchase displays. Our talented design team combined with our award winning pre-printed boxes will make your product stand out from the crowd at retail.