We always like to stay on top of the latest and greatest developments in the packaging industry, and this means keeping up with the latest trends. One of the newest trends in custom packaging is glow in the dark ink – and for good reason. Whether you use it for creating eye-catching holiday packaging or use it to hide a hidden message, glow in the dark can give your custom packaging that extra step up to get customers talking – and buying!
How does this type of printing work? Glow in the dark inks work through the use of phosphorescent pigments applied to certain graphics which then emit a green glow in darker environments. The ink, usually cream coloured, can be applied on top of other inks so that it does not denigrate the overall look of your design, but when the lights go out – your packaging lights up!
Why light up your packaging? Why not! This fun, creative marketing strategy can equal big gains – and several companies have taken this new medium as a way to create quite a buzz. For example, last Halloween, a popular cheese snack company set about creating glow in the dark packaging for their product – and the feedback was amazing! Various drink companies have also taken advantage, using glow in the dark inks on their packaging to appeal to customers looking for that extra bit if fun and excitement.
Glow in the dark packaging may be the future of printing, but we’ll admit it doesn’t work for every marketing strategy – some are clearly a better fit for this than others. That being said, if you are thinking that glow in the dark custom packaging can draw in the sales you want, it might be time to step it up. Add that extra flare to get some extra attention!
When it comes to custom packaging, as with any marketing/advertising, your methods need to differentiate you from your competition. With so many different companies out there offering competing products, you need to be able to get a customer’s attention, first, and leave a lasting impression. Your packaging should be creative, bold, inspiring, and different – otherwise you are just going to blend in with every other product on the shelf.
Glow in the dark ink isn’t just for those one-off t-shirts anymore! For more about glow in the dark custom corrugated packaging, please contact Packaging Technologies Inc. by calling 1-800-303-5883.
