Balancing priorities with packaging [Video]

Welcome to the Packaging Technologies video blog!

What makes packaging work best? Functionality? Appearance? Brand representation? If you're thinking, "All those things are important," you're right on the money – but a sense of balance is just a necessary.

Visual appeal matters a great deal – everything from color to logo design. But you must think of it in conjunction with how information is communicated.

Maybe a shopper is interested in your organic crushed tomatoes, but the "organic" label is blocked by the new logo. See the problem?

Similarly, if you devise an elegant container that's nearly impossible to open, word will spread and the product won't sell. To paraphrase the old saying, form needs to work alongside function, not against it.

Check back soon for more packaging industry news and analysis. Thanks for watching!

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PTI designs and manufactures high impact graphic corrugated containers and Point-of-Purchase displays. Our talented design team combined with our award winning pre-printed boxes will make your product stand out from the crowd at retail.