Category Archives: Packaging Innovation

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Custom Packaging Helps Smaller Brands See Rise in Market Share

North Americans like their libations. This is nothing new. What is new is the fact that now, more than ever before, smaller brands of beer, wine and spirits are outpacing bigger brands and claiming a bigger share of the alcohol market. According to a recent Technomic article, “Many of the categories and brands that dominate Continue Reading

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Lowe’s Introduces Personal 3D Printing

When it comes to product packaging, keeping up with the latest innovations and packaging trends is critical – we all know this. Relying solely on methods that worked 10 years ago may cause you to lose out to the completion or get lost on the shelf. Staying informed and knowing exactly what improvements and advances Continue Reading

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Custom Packaging Trends: Multi-Sensory Sensation

When it comes to custom packaging trends, multi-sensory packaging is a trend that seems to be sweeping the nation. Across North America, brands are looking to their packaging as a way in which to garner consumer attention and drive sales in store. Here is a great example. Earlier this year, Anheuser-Busch introduced their tequila flavoured Continue Reading

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CSDs Innovate with Product Packaging to Appeal to Consumers

It is no secret that the carbonated soft drink (CSD) market has experienced a major increase in the competition they face compared to a decade ago. Instead of continuing to hold their spot uncontested, CSD brands are having to reinvent, refresh and even rebrand their products in an effort to combat the pressure coming from Continue Reading

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Creative Packaging Genius: The Multi-Purpose Package

Innovation has come to mean a great many things in the retail packaging industry. Some of the newest, most popular packaging campaigns have featured some pretty out-there ideas – but these ideas seem to be what customers have come to appreciate. Clearly there is something to be said for thinking outside the box! Check out Continue Reading

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Market Share Gains by Private Label Brands

In the past, private label brands were often situated at an unfair disadvantage as far as brand perception, often mistaken to be of lesser quality thanks in part to a lower price. However, private label brands have since come to outpace national brands and are now giving these big brands a run for their money. Continue Reading

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Beacon Technology Improves Retail Customer Engagement

In 2012, the ground-breaking Shopper Engagement Study done by POPAI found that 76% of shoppers’ purchase decisions are made in-store. 2014’s study found that this number increased to 82%! This means that your biggest opportunity to sell continues to come directly from your packaging and display marketing strategy. Recognizing the role played by technology when Continue Reading

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The Year Ahead: Creative Packaging Trends 2015

We are getting close to the end of the year, and that means it is time to make our annual predictions for the year ahead. 2014 was a big year in the packaging industry, both as far as new, emerging trends and the continued importance of some old-time players. Check out our list for creative Continue Reading

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Printing Revolution Series #2: Printing Electronics

We have all seen them, those flexible, lightweight, printed electronics – and it is clear that they are taking the printing industry to a whole new level. This week in part 2 of our Printing Revolution Series we are taking a look at these mini masterpieces and how they will make a major impact. Firstly, Continue Reading

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Printing Revolution Series #1: 3D Printing

Keeping up with the latest trends in the printing industry is a big part of what makes a company an industry leader. Staying on top of changes and innovation is an important part of being able to offer the best services and processes, and to adapt to the changing needs of society. This week in Continue Reading