Naming companies exist that assist companies with coming up with the perfect name for their new business or new product. The creative teams within these companies come up with name options, check what names are available for trademark, which URLs are available, etc. They conduct linguistic checks to be certain names are pronounceable, unique and appropriate in other languages and cultures. There is a great deal that goes into creating the perfect name and thus establishing brand identity.
Brand identity starts with a name, but is a name all there is to it? Brand identity may start with the perfect name, but the path does not end there. The next step? Creative packaging. Just as a great deal of time and work goes into coming up with a great name, so too should emphasis be placed on developing the perfect design.
Your product packaging should be designed to provoke deeper associations with the name and product, to invoke an emotional connection. So how can a packaging design company help you build the perfect package?
Here are some things to consider:
- What is the message you want to convey? Tell a story with your design, and have it set the stage: elegance, comfort, sustainability, modern, confidence, etc.
- Keep it cohesive with the image you are trying to create and with the product itself.
- Use colour psychology to provoke the desired emotion and reaction in the customer. For example red = energy, blue = security and trust, black = modernity and luxury.
- What are the current trends when it comes to packaging design? Make sure that your company is up-to-date and will use colour, shape, design and material that is in keeping with these trends.
Creative and unique custom packaging is one of the best ways to help distinguish yourself on the shelf. By differentiating your brand, you can quickly carve out that position for your product, regardless of what the competition is doing.
With any new business or product, a name is an essential ingredient for success, but once you have the perfect name you can’t stop there. After all, a great name and bland packing won’t garner attention, but a great name and eye-catching custom packaging will reel in the sales.
For more about custom packaging and brand identity, call Packaging Technologies Inc. today at 1-800-303-5883. We have the creative team that will help you achieve real results.
