Over the last few years, the way that people shop has changed significantly, largely due in part to the rise of the internet, both in its ability to provide information as well as its ability to provide purchasing options at the click of a button.
Recently, hubba.com released a great article, “How do Canadians Shop Online and Offline? They Do Their Product Research.” Check out the infographic included with the article below or read the article here: http://www.hubba.com/how-do-canadians-shop-online-and-offline.
According to the infographic, there are some definite trends emerging when it comes to how Canadians shop!
Key findings:
– 49% of Canadians use a smartphone to research a product before they purchase.
– After researching a product online, most customers make the purchase offline (69%).
– Most consumers rely on the in-store experience to influence a purchase.
So, what can you take from this information? A lot! Canadian shoppers are clearly taking advantage of all that the internet has to offer as far as information, but not as many are jumping at the chance to buy online. That being said, the trend does seem to be climbing, and is still much higher today than ever before.
What does this mean? Armed with the knowledge that Canadians are still shopping in-store, make sure that your product packaging helps to effectively strengthen your brand image and attract consumers. After all, if they are still heading to the shelf, why not let your product stand out and speak for itself?
Packaging Technologies Inc. can help you design custom product packaging that gets real results in the retail arena. Contact us today for more on this and other Canadian purchasing trends. Call 1-800-303-5883.
