We are well into 2015 now, and we continue to strive to bring the most recent and thought provoking trends to our clients. We have talked a great deal over the last year about the importance of emotions and drawing on consumers’ emotions through your packaging – but now we can back those claims up.
Check out this recent article from Canadian Grocer – it might just make you rethink that branding and food packaging strategy – are you motivating your consumers? “Going for the Sentimental Shoppers” delves deep into the world of emotional food packaging, and how important it is to draw on those heartstrings to not only capture Canadians’ attention and influence their buying behaviour, but also their loyalty.
Check out the article here.
As a brand, you are likely well aware of the fluidity of a customer’s loyalty. Not only is brand loyalty hard to capture, it is also incredibly hard to maintain. However, as the article states, “If you don’t crack the code of what’s going to deeply motivate your consumers, you aren’t going to grow your business.” Are you using the knowledge available to ensure that your food packaging campaign is the best it can possibly be?
At Packaging Technologies Inc., we are committed to providing the newest technology and up-to-date research data to help you achieve the most from your food packaging. For more about tugging on those heartstrings and drawing out the emotions that influence buying behaviour, please call us today at 1-800-303-5883.
