Has impenetrable packaging ever made you consider anger management? Yes folks, “wrap rage” is very real, and that mind-numbing frustration you feel when you can’t open products affects almost everybody.
One study found ninety-nine percent of people agree product packaging has gotten tougher in recent years. Six out of ten people polled even said they’ve purchased products strictly because their manufacturers’ greater attention to packaging accessibility.
Preserving the integrity of products from a manufacturing standpoint absolutely matters, but when you submit your customers to “wrap rage,” don’t expect return business. Take a hike, hard plastic clamshells! Corrugated packaging solutions offer manufacturers flexible designs with which to box their goods, as well as a million ways to let customers get at the products they love the most.
That’s all for today. Tune in next time for more packaging news!
