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Some might think packaging is less important to e-commerce. But in truth, researchers found that consumers certainly appreciate appealing or efficient packages. According to Dotcom Distribution, fifty-two percent of customers will do repeat business with companies providing attractive packaging.
Some companies aim to please by going all-out with design. Apparel vendor Trunk Club sends customers tailored outfits in a box shaped like an old-fashioned trunk, turning unboxing into a unique experience.
Others focus on more practical concerns. Sustainable materials are more popular than ever, with Amazon leading the pack in their use.
Adjustable-height boxes have also found popularity, saving money despite increases in dimensional weight pricing from UPS and FedEx.
Check out our blog post on this topic to learn more. Thanks for watching!
