Have you ever noticed how some companies will attach the word “artisanal” to their products, even though they may not be worthy of the title?
These days, large corporations appropriate “artisanal” because the feelings the word invokes matter to modern consumers – things like craftsmanship and high quality. So, how can small businesses with real artisans making handcrafted goods reclaim this descriptor as their own?
Kraft packaging, that’s how. Packaging don’t need to be glitzy to be effective. Instead, a simple design printed on earth tone materials like corrugated cardboard highlights the product above all else. And at the end of the day, that’s all that truly matters.
That’s all for today, artisans of the world. Join us next time for more packaging news!
