Weather determines what people all over the globe wear, what they eat, where they go, what they do, even what and when they purchase. Weather plays a significant role in the marketplace and marketers today are using big weather data to manage these opportunities to increase sales.
Studying the weather is not new. Insurance companies and farmers have been using almanacs since Robert B. Thomas published the first one back in 1792, watching the weather forecast to predict weather catastrophes and favourable crops.
According to CBC radio host Terry O’Reily, “Predicting the weather plays an enormous role in the world of advertising and marketing, too. Weather determines what products sell and which don’t, and it influences our moods when it comes to spending money. Even a one-degree shift in the temperature has dramatic effects on the sales of dozens of products.”
What are your consumers’ behaviors during certain weather conditions and/or times of the year? It’s a valuable question for all businesses to ask. Seasonal business is one consideration but weather is extremely localized and marketers conduct extensive research and closely monitor weather predictions in order to optimize their product offerings to meet the fluctuating demands of their consumers.
Want to know more about how the weather can be used to impact your product marketing? Check out the entire article here: http://www.cbc.ca/radio/undertheinfluence/how-weather-affects-marketing-1.2801774.
For more about what impacts your product marketing, and how to harness these things, please contact Packaging Technologies Inc. today by calling 1-800-303-5883.
