Environmental sustainability has, for the last several years, become an increasingly important aspect of any product packaging strategy. This trend towards decreasing your carbon footprint as much as possible has become a major factor, and has been shown to have a serious influence on buying behaviour – consumers are looking for those products and brands with a focus on the environment.
Sustainability means far more though than just making product packaging recyclable. Total sustainability means taking a look at the entire manufacturing process. Staying at government regulation levels is good, but staying far below them is even better.
Big names and independent brands alike are really starting to recognize the importance of providing consumers with eco-friendly options. Don’t just take our word for it – check out this news release.
When thinking about a packaging manufacturer, here are some of the main areas that need to be examined when it comes to eco-friendly packaging:
Reduce – the design and manufacturing of your packaging should include minimizing material and the use of water based inks, but the maximization of structural support and strength – less material should never mean a loss of structural integrity. This not only saves when it comes to the environment, it can also mean reduced shipping costs.
Reuse – any leftover box trim should not be thrown out – this saves a great deal when it comes to sustainability. This material should be sent back to the paper mill to be reused. Pallets should also be reused to maximize efficiency and decrease transportation waste.
Recycle – make sure that the manufacturer’s waste removal system uses only board materials that are 100% renewable, recyclable and bio-degradable.
When it comes to sustainable packaging, you need to be sure that your manufacturing company takes it seriously.
At PTI, we are committed to reducing our carbon footprint and helping you present an eco-friendly face to the world. Call us today at 1-800-303-5883.
