When you are an online retailer without a stationary storefront, your storefront is your website. However, even though online shopping has increased in popularity over the last few years, this doesn’t mean that marketing is made any easier. Nowadays online retailers have to think outside the box when it comes to marketing, and custom packaging is becoming increasingly popular for online retailers, so why are you still lagging behind?
Think about it this way: when walking through the mall it is easy to catch yourself checking out the shopping bags of those passing by – especially if they are eye-catching. In the online marketplace, you don’t really have the chance to do this. Things go directly from you to the distributor to the post to the customer. This is where custom packaging comes into play.
Want an example? Okay, no problem.
Scenario #1: Sandra is a regular online shopper. Her favourite guilty pleasure? Shoes. When Sandra buys shoes online they come in a generic brown box, the only notable addition to the packaging a label with her name and address. No one ever takes notice of this box, and therefore no one is enticed to visit that store online or make a purchase. Marketing done here – zero!
Scenario #2: Elaine is also a regular online purchaser, and yet another shoe fanatic. However, Elaine buys from a company that takes advantage of the opportunity custom packaging presents. Instead of a plain brown box, her shoes come in a well-designed, colourful package that is branded. When the package is delivered to the post office, the box gets noticed. When Elaine picks the package up, the box gets noticed. When Elaine brings it home and shows off the shoes to her girlfriends, the box gets noticed.
What to look for with a packaging supplier:
- Reputation for quality and service
- Commitment to sustainability which saves you money and reduces your carbon footprint
- Innovative production process that results in high quality design and a strong finished product
Your packaging should be a direct reflection of your brand image, so why would you want that image to be plain and boring? Instead, think about how direct mail marketing with custom packaging can work to boost your brand reputation.
When it comes to custom packaging, Packaging Technologies Inc. has you covered. Contact us today to find out more. Please call 1-800-303-5883 or visit us online at www.ptibox.com.
