We routinely like to fill you in on some of the most unique and innovative trends in the packaging world – and this week is no different. With tech advancements, the sky really has become the limit. When it comes to creative packaging trends, one vodka company really has stepped it up.
Dutch distillery Medea Vodka, which introduced programmable LED strips on its bottles to the world in 2010, has exceeded expectations yet again. It has recently announced the release of a mobile app which uses Bluetooth technology to assign personalized message right to those LED strips – making it easy to send a message ON a bottle.
Don’t want to personalize – that’s okay. The bottles come pre-programed with six different phrases, including Happy Birthday, Thank You and Congratulations.
Want to know more? Check out this great article all about this recent announcement from Marketing Land: http://marketingland.com/vodka-brand-creates-mobile-app-program-personalized-led-messages-bottles-122806.
Want to see the bottle in action – check out this how-to-program video to see just how different that creative packaging is: http://medeavodka.com/how-to-program/.
When it comes to creative packaging trends, some really are out there – and that means you have to step it up to compete.
Packaging Technologies Inc. can help. Our design and development team can take your ideas, couple them with the latest packaging trends, and come up with a design that hits all the targets. Call us today at 1-800-303-5883.