Aligning a brand is a lot like aligning your chakras – nirvana can only be reached when everything is in perfect harmony.
Unfortunately, the Association of Registered Graphic Designers discovered less than four out of every ten businesses have not truly unified the different products under their a single cohesive brand strategy. How can brands reclaim their lost focus?
Perhaps more coordinated packaging solutions can help brands achieve “oneness” with their marketing initiatives. Packaging designers should take time to revisit the boxes and containers all their different products, then make sure every one embodies a united mission statement. Brands don’t have to reveal the secrets of the universe in their packaging designs, just make a statement consumers will identify with.
Go in peace, packagers! Join us next time for more packaging news.