Top-quality packaging is a lot like icing on a cake. Not only does it simply hold the products customers crave, but packaging also gives shoppers a taste of what’s to come should they decide to buy. And that added “oomph” is paying off.
According to a recent report by the National Confectioners Association, chewy candy saw incredible growth last year due in part to more alluring packaging, even though “chewies” are already top sellers, surpassed only by chocolate.
What does this tell manufacturer’s thinking about this year’s packaging designs? Don’t be afraid to bite into something new, especially for more popular products. Packaging may be the extra zing you’re looking for.
That’s all for today. Tune in next time for more packaging news!