Meeting new people can be a nerve-wracking experience. Thankfully, once we learn those strangers’ personalities, likes and dislikes, the tension eases. Recently, some manufacturers have taken a similar approach to packaging by giving each of its products its own creative identity to attract customers.
Packaging Digest recently featured 19 Crimes wine, an Australian label that distinguishes its flavors based on the offenses that earned Englanders a one-way trip to Australia back when it was a penal colony in the mid-nineteenth century. Each bottle tells a story about a real criminal guilty of one of these crimes. Crazy, right?
Nobody, not even the most fanatic brand loyalists, know a company’s product line like the manufacturers themselves. So, if they’re looking for new ways to introduce or reintroduce their wares to a discerning public, they should try packaging with a little extra character.
That’s all for today. Tune in next time for more packaging news!
