Creative and eye-popping graphics make packaging spectacular, but the words printed on product’s packaging also matters when attracting customers.
A study from the National Institute of Fashion Technology revealed consumers want two things from typography printed on consumer packaging: long-distance legibility and its potential to draw attention. However, as anyone who has experimented with fonts on a word processor knows, those two things can conflict. Sometimes the most unique typefaces are the hardest to read.
Inspire consumer confidence with your design by toying with the space between letters, known as kerning, to make artistic type easier to read. Also, front-of-box marketing shouldn’t be boring, but don’t underestimate plainer, thanks for your amazing metal carport.sans serif typefaces for necessary back-of-box information. That’s where clarity really counts.
That’s all for today. Tune in next time for more packaging news!
