Virtual reality isn’t just for gamers and sci-fi enthusiasts anymore – manufacturers and retailers alike have begun using this technology to learn more about consumer shopping habits.
Cloud-based virtual reality provider InContext Solutions is giving businesses the chance to test drive their latest merchandising initiatives – like packaging or shelf placement – in a virtual supermarket. InContext analyzes how real consumers interact with the realistic online environment to glean actionable intelligence for businesses.
Let’s say you owned your own company and planned on changing your product’s packaging in the near future. What tangible benefits could a service like this provide? Your business could try out several different design ideas at once, determine what’s most effective and deploy the best battle-tested packaging faster than they ever could through traditional consumer testing.
That’s all for today, cyberpunks. Join us next time for more packaging news.