There is a great deal of truth to the theory that image is everything. If your brand is struggling due to packaging or print problems, or if your packaging isn’t up to your brand standards, it might be time to rethink your print strategy. Custom packaging using high graphic printing techniques is the best way to ensure optimal appearance without sacrificing strength.
Here are the ins and outs of flexo PrePrint, high graphic printing:
First of all, what exactly is PrePrint? PrePrint refers to the process of printing on the outer liner of a corrugated container, before construction of the final product, as opposed to printing on the finished container. The printing process involves the use of printing plates, where the print surface is raised above the non-printing area. This means that when ink is applied to the plate, only the raised area comes into contact with the roller. This not only means a far more efficient process, but one that comes out cleaner and more refined.
What are the advantages of PrePrint? There are several. Because of the process, PrePrint ensures consistent print quality, minimizing defects and imperfections. When you print after the corrugation process, you are often limited to only 4 colours, at a line screen of between 60 and 100. With PrePrint, your range of colour options increases considerably, and you can print at a line screen of 133 to 150. This makes a big difference when it comes to the quality of the finished product.
Also important: PrePrint reduces the occurrence of a ‘fluted’ appearance. When you print directly onto the completed container, the chances of ridges and a warped image increase significantly, whereas PrePrint significantly reduces the ‘fluting’ effect.
When is PrePrint your best option? Flexoprint PrePrint is typically used for larger projects, those with production quantities of 10,000 or more boxes. Also, when high impact graphics are required, PrePrint is far more reliable. Complex printing with heavy ink coverage or specialty inks and varnishes are also better served with PrePrint. Furthermore, if you are a provider in the frozen food market and are looking for strong, water resistant or freezer safe packaging, PrePrint is a far more consistent and dependable option.
If you are looking to enhance your brand image through your packaging, stop relying on post print or litho-folding carton packaging and start taking advantage of high graphic flexo PrePrint..
And if you want even more recognition, make sure that your design is customized to meet your exact specifications. The company that you choose to work with offers should offer custom packaging, in consultation with you.
Packaging Technologies Inc. has the only mid-web PrePrint press in Canada. We take your printing needs seriously. For more about our process and its benefits, please call 1-800-303-5883.
