Innovation has come to mean a great many things in the retail packaging industry. Some of the newest, most popular packaging campaigns have featured some pretty out-there ideas – but these ideas seem to be what customers have come to appreciate. Clearly there is something to be said for thinking outside the box!
Check out this great video about the newest packaging idea from Papua New Guinea’s South Pacific Brewery – the Anti-Mozzi SP Lager Box!
By coating the beer case with a special blend of eucalyptus, this case becomes multi-functional as pieces of the box can be torn off and thrown in the fire to keep away those uninvited guests! The beer case just became far more than a case for holding bottles.
And it is about far more than just creative packaging for functionality. According to a recent article on Landa Nano, “figures from the US Energy Administration claim that 32% of all waste in the US comes from packaging.” That is a pretty startling statistic and really helps to explain why sustainability in packaging has become so important, at least from a customer’s point of view. Check out the full article here: http://www.landanano.com/blog/printing-multiple-purpose-packaging%E2%80%93geniu – it also features a number of other really innovative and intriguing examples of multi-purpose packaging!
At PTI, we are committed to innovation and design that brings your marketing strategy up a notch. If you are ready to think outside, under and around the box, and are looking for a creative packaging design that hits the high notes, please contact us today by calling 1-800-303-5883.
