Category Archives: Retail Trends

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Retail Reinvention: The New Grocery Store

The grocery industry is one that is continually evolving. Every year, a new trend, focus, or outlook for the coming months means big changes for retailers on the ground. This year is no different, and several major grocery retailers are meeting new consumer demand with changes in their stores. One of the most visible changes: Continue Reading

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Cracking the Code to Consumer Behaviour

It is a constant struggle – a balancing act – trying to determine the reasons behind consumer behaviour and why an individual buys what they buy and building a marketing strategy to match. The truth is, many consumers are not always aware of their reasons for certain purchases. Sure, some purchases are made for logical Continue Reading

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Sunny Product Marketing: Can the Weather Predict Sales?

Weather determines what people all over the globe wear, what they eat, where they go, what they do, even what and when they purchase. Weather plays a significant role in the marketplace and marketers today are using big weather data to manage these opportunities to increase sales. Studying the weather is not new. Insurance companies Continue Reading

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Retail Trends: Online vs. Bricks and Mortar Forecast

Retails trends and the competition between online sales verses brick and mortar sales continue to be a hot topic throughout the entire retail sector. The move to downsize large locations continues to be undertaken by many brick and mortar retailers, as well as an increase in online offerings to compete with those retailers taking over Continue Reading

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Generation Gap: Retail Trends for 2015

It is 2015, and the impact of the generation gap on retail trends is not a new topic of conversation. That being said, for many brands and retailers alike, recognizing that different age groups benefit from different marketing tactics is proving harder to harness than many would like. Each age group has certain characteristics that Continue Reading

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Goodbye Target: Customer Loyalty & The Retail Industry

By now we’ve all heard that Target in Canada was, essentially, a pipe-dream – one that sounded great for those with something to gain – and for those consumers looking for the same Target experience they received south of the border. But this was not meant to be, and, as Target formally announced in January, Continue Reading

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Intel 2015: Creative Packaging Makes an Impact

For all retailers, knowing what customers want is essential. We all know this. And yes, sometimes finding out exactly what a customer wants/needs is a challenge in itself – but it isn’t the only challenge. It isn’t so much what you know, but how you use it! There are a number of ways that retail Continue Reading

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Food Packaging Major Top Trend for 2015

We are well into 2015 now, and we continue to strive to bring the most recent and thought provoking trends to our clients. We have talked a great deal over the last year about the importance of emotions and drawing on consumers’ emotions through your packaging – but now we can back those claims up. Continue Reading

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Dietary Trends: Is Your Food Packaging Getting Attention?

Check out this great article from Business Insider, “10 Foods Taking Over The American Diet”. In it, the author lists the top ten foods being consumed, and notes that people are still opting for ready-made food more often than not – but that doesn’t necessarily mean heading out for dinner or ordering take-out. According to the Continue Reading

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In-Store Communication: Point of Purchase Displays

With the sheer abundance of options consumers are presented with in-store, it is no surprise that brands and retailers alike are going to great lengths to communicate with customers on the store floor in an attempt to garner sales in the face of fierce competition. For many, this means an increased focus on signage and Continue Reading