Category Archives: Branding In Retail

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The Link Between Brand Identity and Custom Packaging

Brand Identity 296x252
Naming companies exist that assist companies with coming up with the perfect name for their new business or new product. The creative teams within these companies come up with name options, check what names are available for trademark, which URLs are available, etc. They conduct linguistic checks to be certain names are pronounceable, unique and Continue Reading
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Bam! POP Marketing That Makes an Impact

POP marketing
A recent POPAI (Point of Purchase Advertising International) study found that 76% of buying decisions are now made in store – that is up 6% from just a few years ago. Although many continue to celebrate the growth of online shopping, it is clear that people are still shopping, and that in-store POP marketing is Continue Reading
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Retail Ready Packaging: Does it Really Matter?

Retail Ready Packaging
In the retail world, packaging plays a major role in the perception of your brand and how it is received. But what if your design doesn’t accomplish everything that it needs to do – specifically, meeting the expectations of retailers with certain packaging expectations. We are talking here about retail ready packaging (also called shelf-ready Continue Reading