Last week, as part of our beer blog series, we looked specifically at Ontario’s Steam Whistle Brewery and the way in which this company has taken creative packaging to a whole new level. This week, we are switching lanes and sharing some really interesting news about the U.S. craft beer industry and the moves to infiltrate the European market.
No matter the locale, craft brewing is blowing up. The sheer abundance of options available for consumers is evidence of this, and smaller brewers are no longer content with just a local market.
Check out this recent article from the Financial Post: http://business.financialpost.com/2014/07/22/us-craft-beer-europe/. According to the article, with the surge in popularity of craft beers, “some of the United States’ largest craft breweries are setting up shop in Europe, challenging the very beers that inspired them on their home turfs.”
With the emergence of U.S. craft brewers onto the European scene, it can sometimes be hard to compete. Creating a name and brand image for yourself has a lot to do with taste buds (of course), but drawing in potential lifelong advocates of your brand can be achieved in other ways. Grabbing their attention with a custom package design such as the one Steam Whistle has recently rolled out (highlighted in last week’s blog post) is a great place to start.
At PTI, we are committed to helping you bring that creative, innovative, attention-grabbing packaging idea to life. Our team of experienced and skilled designers can help you deal with the competition, no matter the market. Call us today at 1-800-303-5883 for more information.
