Over the past few years, small, locally owned craft breweries have risen in popularity for a number of reasons, and Ontario’s own Steam Whistle is no different. Steam Whistle has garnered both national and international attention, not only for the brew itself, but also for the way it is packaged.
Steam Whistle may claim to make one thing, really, really well (and they do), but their packaging changes on a regular basis – helping to keep things current and fresh. Rather than a simple square box, Steam Whistle strives for innovation by pushing the boundaries, and their most recent production is no different.
Check out this recent release from Canadian Packaging Magazine regarding the new Steam Whistle carton. Perhaps you’ve seen the various vehicles the brewery designs driving around the city – their new carton is a play on this: the Can Van 10 pack, shaped like the newest addition to the vehicle fleet.
Canadian Packaging Article – Steam Whistle PDF
In collaboration with Packaging Technology Inc. (PTI), Steam Whistle’s packaging supplier, the new design is not only eye-catching, it is functional, and according to company co-founder Greg Taylor, gives beer lovers a change from the ordinary 6 and 8 pack options.
When it comes to creativity and custom packaging, the sky should be the limit. Working with a company like PTI, you can be sure that your innovative ideas are taken seriously, and that the end result reflects those ideas.
For more about creative packaging that hits the target, please contact Packaging Technologies Inc. today by calling 1-800-303-5883 or visit us online at www.ptibox.com.
