This summer’s World Cup was a roaring success, and when it comes to branding strategies the big names employed, there is a lot to be learned from their methods. With the massive number of faces glued to the television over the course of this popular event, it is no surprise that major companies were shelling out big bucks to have their brands’ names splashed everywhere. Don’t think you’re in the same league? Think again! There is a ton that can be taken and made to fit your very own branding strategy.
Here are the top 3 branding strategies to take to the bank:
- Give your customers more of what they are craving. Common sense? Sure – but that doesn’t mean we all practice this. Hitting the major points as far as customer wants can take a lot of work – but it can also yield huge rewards. First off, you need to determine exactly what those cravings are. Understanding customer wants as well as pain points gives you the power to acknowledge what motivates their buying behaviour. Hit this nail on the head and you are off to the races.
- Give customers something for a limited time. After you have determined customer desires, create your own wants. Telling someone that they can buy something, but only for a limited time, makes that item that much more desirable. By telling customers that an item is only available for a short time, this item then becomes inherently more attractive, simply because they can’t just buy it any time – they have to buy it now. This can not only be great marketing wise, it can also boost your brand image.
- Constantly supervise that online presence. Ok, this one isn’t exactly directly related to the World Cup (it is arguably something that should have become clear to you months ago), but FIFA helped bring it back into focus. Your online presence needs to be monitored on a regular basis – both to encourage positive relationships with your clients and to encourage engagement, but also to manage any negative feedback or reviews. Don’t ignore the power of social media – being present means responding to comments/questions – this helps to build brand loyalty and recognition.
Maintaining and boosting your brand image, especially online, requires a number of different tactics, and these brand strategies are just the tip of the iceberg. At Packaging Technologies Inc., we can help you devise a brand strategy that takes into account what your customers want, as well as giving them the motivation to buy.
Think outside the box. Call us today at 1-800-303-5883 or visit us online at www.ptibox.com.
